Just when we thought we’d met our extraterrestrial shoe quota for 2012, our friends down the street at Mutt Industries came to us with another exciting project for Nike. This time, we were asked to create a video showcasing what would be the most expensive sneaker of all-time: the new LeBron X.
A breakdown on the process of building this spot may be found here: cardboardcastle.com/blog/?p=87
2013 Oregon ADDYs Silver Award – Commercials
2013 W3 Gold Award – VFX/Motion Graphics
2013 Davey Silver Award – Online Film & Video - Animation