Manufacturing - Breakdown
Let's build it BIG! The ever-ambitious folks at Duffy & Shanley agency approached us with a historic concept for East Boston Savings Bank -- recreate 1930's era construction scenes with a stylized vintage treatment. The team at Cardboard Castle developed the visual narrative, constructed animatics and directed the live-action production. We then meticulously recreated era-appropriate CG environments in C4D using VRAY and tracked, keyed and composited our hard working folks into the scene. Compositing was performed in Nuke with some final vintage touches applied in After Effects. Check out the finished spot: Breakdown Music: Pavel Dovgal - Faust Credits: CLIENT: East Boston Savings Bank Director of Marketing: Lisa Kornachuk AGENCY: Duffy & Shanley Chief Creative Officer: Peter Marcionetti Vice President: Rae Mancini PRODUCTION: Executive Producer: Brad Goldthwaite / Emily Fincher Director: Cooper Johnson DP: Kevin Fletcher VFX Supervisors: Dylan Leeds, Brian Smith Stage: Intersect Video EDITORIAL: Cardboard Castle Inc Editor: Dylan Leeds POST PRODUCTION: Cardboard Castle Inc Executive Producer: Alicia Johnson Creative Director: Cooper Johnson Art Director: Dylan Leeds VFX Artists: Dylan Leeds, Brian Smith, Blain Klitzke
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